The Basics Of Real Estate Sales by CBSnews.com
At the dawn of the Internet age, if you were shopping for a house, it was a novelty to be able to look at grainy pictures of properties and long text lists of MLS listings. These days, it’s not a luxury to use the Internet to sell or buy a house, it’s a necessity, says Regina Lewis, AOL’s consumer adviser.
And it’s about how savvy you are about marketing your home online that can make all the difference in the end result. It’s log on or lose.
“These days, getting a real estate edge is easier said than done,”
said Lewis.
“Playing your online cards right, is not just smart anymore … it’s make or break.”
According to Lewis, here are five key things to consider before you start showing your home:
REAL ESTATE AGENT: “Insist on digital photos ahd a 3D tour! When you are selecting a real estate agency or agent, check out their online listings. Do they look striking to you? Don’t let anyone tell you that your house needs to be at a certain price point for online marketing to be offered. It’s too important in any/all price points at this stage. Insist on it and ask to review & approve all photos and video in advance of them “going live” online.” Lewis suggests you can check out www.realtor.com
FSBO WEBSITES: “If you’re going to go FSBO (For Sale By Owner), do it well, or don’t do it at all. If you go it alone on sites like FSBO.com, make sure you know what you’re getting into. Find the most cyber-savvy person you know to help make sure you put your best online foot forward. If you can’t do it well, have someone manage this piece for you at a fraction of what you’d pay a realtor. www.fsbo.com…
AUCTIONS: “eBay it away! Yes, you can auction off a house on eBay. There are thousands of listings right now. You pay a transaction fee that’s a fraction of what you’d pay a realtor and you can, of course, set a minimum reserve. To be legally binding the actual transaction is facilitated by, though not conducted by eBay. See www.ebay.com for details…
Full news: cbsnews.com
June 10th, 2008 at 6:16 pm
Great list but where are the other two? Having your house pictured of great attraction is an edge in selling it and a good marketing strategy would do all the works. Advertising your home in websites who offer free advertising, like Craiglist is a sure hit.
-Jan
November 26th, 2008 at 4:52 am
This is a great post. A lot of interest will surely drop on your doorstep. A great strategy indeed of just showing ‘em the beauty of what you got. You can also try advertising your home on sites like HouseSheet as I myself tried, it would surely be a hit for you also you might even start up a high-bidding auction for your home for all we know
December 12th, 2008 at 10:14 pm
Nice article. Thanks for the information. Keep it coming.
December 25th, 2008 at 9:33 pm
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June 19th, 2009 at 12:11 pm
I think video, whether it be of houses or of real estate info, is an excellent way to promote yourself and your reputation by SEO and also instilling your expertise with your viewers.
I totally agree with everything else!
July 24th, 2009 at 6:53 am
Great post. I kind of agree but only in certain instances.